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August 15, 2012 In This Issue
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 Sponsorship Opportunity: Flatiron Public Plaza Wi-Fi  The district's free Wi-Fi access in the ever-popular Public Plazas is provided by the Flatiron 23rd Street Partnership. To help the BID maintain this service, become an official Wi-Fi sponsor and gain a chance to expand your business or organization's digital presence.
More than 36,000 unique online visitors, who also call the Public Plazas their go-to place to meet, eat, and relax, have logged in since the program's June 2011 launch.
If you're interested in learning more about becoming an official sponsor, please contact Eric Zaretsky, ezaretsky@flatironbid.org for more information.
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 Social Media Shout-Out: PENCIL
Here's a shout-out to a Flatiron district business that is using social media and the web to maximum effect. This month: PENCIL
Founded in 1995, PENCIL is a non-profit organization that pioneered the idea of improving student achievement by developing and supporting long-term partnerships between businesses and public schools. The PENCIL Partnership Program, one of their two core programs, matches business volunteers with public school principals based on backgrounds, interests, and goals, to develop solutions that transform their schools. The PENCIL Fellows Program provides promising public high school students with career readiness training that includes paid summer internships at leading businesses throughout New York City. PENCIL uses social media and other web-based tools to tell their story, encourage support and participation, and promote their organization's agenda.
Interactive social media platforms, including Facebook, Twitter and LinkedIn, are used by PENCIL to engage their constituents in discussions, promote stories about successes and accomplishments and keep people informed about upcoming events. They also use these methods to reach out to potential sponsors and partners. In addition, websites such as Flickr showcase events and recognize supporters.
Videos on PENCIL's website and YouTube also help to convey their stories. The 2012 PENCIL Fellow Web Diaries is a recurring feature that highlights what Fellows are doing at work and how their experiences are preparing them for professional success.
PENCIL's digital newsletter PENCIL Points aims to drive readers to the PENCIL website as well as keep them updated on news and events.
Click here for PENCIL's website or the icons below for the full social media and web experience:
    
PENCIL is located in the Flatiron district at 30 West 26th Street, between Broadway and Sixth Avenue, (646) 638-0565.
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 Summer Streets Season Finale: Saturday, August 18th
For the fifth year in a row, several miles of Manhattan roadway, from Lower Manhattan to the Upper East Side, and including part of the Flatiron district along Park Avenue South, will be closed to vehicular traffic from 7 a.m. to 1 p.m.
The Summer Streets program, a project from New York City's Department of Transportation, turns a valuable public space over to alternative uses in order to promote healthier lifestyles through recreation. The program is part of the city's greening initiative, which encourages individuals to adopt sustainable forms of transportation.
Free activities along the route, which runs from Centre Street in lower Manhattan north to 72nd Street and Madison Avenue on the Upper East Side, will include rock climbing at Spring Street, free bike helmets at 51st Street, and a zip line at Foley Square.
Parking will be restricted along the route beginning at midnight on Friday through Saturday until 2 p.m. For more information about this month's 2012 Summer Streets program, click here.
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District Deals, Events, Walking Tours, Free Wi-Fi and more...
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District Deals
Check out special offers from Flatiron district businesses on the District Deals page. From discounts on beauty services, restaurant and bar happy hours to free tax time consultations, the Deals page has it all. Click here.
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Flatiron Events
Neighborhood events, including classes and workshops, museum and gallery exhibits, music and dance performances, community information sessions, and more, are posted on the BID's Events page and monthly Calendar.
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Social Media
"Like" us on Facebook and follow us on Twitter for regular and up-to-the-minute updates.
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Free Walking Tours
From the site of Stanford White's infamous love nest to the story of America's first community Christmas tree, the Flatiron Partnership's free walking tours offer a unique perspective of a historic neighborhood. Expert guides spin a spellbinding narrative filled with inside information about the area's more colorful figures and its architectural wonders like the MetLife Clock Tower, the Flatiron building, and the exquisite NYS Appellate Courthouse.
The tour meets every Sunday (rain or shine) at 11 a.m. at the southwest corner of Madison Square Park, 23rd Street and Broadway, in front of the William Seward statue. For more information, click here.
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Free Wi-Fi
Courtesy of the Flatiron Partnership and SkyPackets, free Wi-Fi access is available in the North and South Flatiron Public Plazas.
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27 West 24th Street Suite 800B New York, NY 10010 T 212.741.2323 F 212.741.2324 info@flatironbid.org |
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