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August 29, 2012  In This Issue
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Flatiron Faces:
Ted Gibson, Celebrity Hair Stylist and Salon Ownertedgibson

To highlight some of the great aspects of the Flatiron district, the BID has asked notable residents and business and property owners several questions about the area they have chosen to call home. Please meet Texas native Ted Gibson, an award-winning global hair stylist, whose 2,500 square foot salon has been a part of the community for nearly a decade. Gibson's celebrated clients have included Oscar winners and A-listers such as Angelina Jolie, Anne Hathaway and  Zoë Saldana. The trendsetting hair and product guru acknowledges that "beauty is individual" and promotes his business as a brand "frequented by models, actresses, fashion and beauty insiders and influential women who love its modern vibe and its discreet, down-to-earth flavor of chic."

  

Q. Describe the Flatiron district in three words: Sexy. Approachable. Modern.

 

Q. The area around the Flatiron Building is notoriously windy. What are your tips for keeping one's hairdo in check: Use Ted Gibson Hold Hairspray to keep your hair in place!

 

Q. What are your favorite hair creations you enjoy seeing around the Flatiron district? Dip dye, bangs, demi bobs and long layers.

 

Q. My favorite Flatiron district building is: The Flatiron Building itself.

 

Q. Don't miss the: Ted Gibson Salon.

 

Q. The Flatiron district needs more: High-end shopping and restaurants.

 

Q. My favorite place to grab a bite in the Flatiron district is: Shake Shack.

 

Q. What's your tip for visitors to the Flatiron district: Visit and walk down lower Fifth Avenue. There is something for everyone!

 

Q. Favorite thing about the Flatiron district: It is super clean and easy to navigate through. I love lower Fifth Avenue.

 

Ted Gibson Salon, 184 Fifth Avenue, between 22nd and 23rd Streets, (212) 633-6333, www. tedgibsonbeauty.com.

Discover Flatiron: The Rise of Residential Real Estatestevenshouse
Stevens House, SW corner of Fifth Ave. & 27th St.
Richard Morris Hunt, 1870-72
Source: The Octagon, The Museum of the
American Architectural Foundation

 

When Nick Athanail strolls around the Flatiron district, he often finds himself humbled by the community's residential architecture. "It's one of my favorite features," notes the Senior Vice President/Associate Broker at The Corcoran Group, where he specializes in the area's residential sales and also serves as a Board member of the Flatiron/23rd Street Partnership and Vice Chair of Manhattan Community Board 5. "Some of the area's most beautiful buildings are also magnificent landmarks. It adds distinctiveness to the neighborhood not found anywhere else."

 

Within in the last decade, "nearly two million square feet of residential space has been created or converted to residential use in the Flatiron district, with one million more planned," according to Flatiron: Where Then Meets Now, the 2012 report published by the Flatiron/23rd Street Partnership. Thousands of new apartments have resulted in the rapid rise of new residents and transformed the community from primarily a commercial to a mixed-use one. 

 

"The last 10 years saw an incredible boom in residential development," says Athanail. "Practically every vacant space, parking lot, or underdeveloped parcel was restored or rebuilt to its maximum residential capacity." And, he adds, "It's one of the fastest growing residential neighborhoods in the city. Flatiron has everything: a central location, easy access to transportation, world-class homes, shopping and dining, an exciting nightlife, and a jewel of a park, all surrounded by historical beauty.  People just want to live here!"

 

Active or planned residential developments include a 20-story condo at 241 Fifth Avenue, rental and condo occupancy at the 42-story 400 Park Avenue South and 145 condo units at 1107 Broadway, which was once part of the famed International Toy Center. "This building is now back on track to become a luxury condo with a $100 million renovation planned for both the interior and exterior," cites Athanail. "The location of these exceptional properties will create incredible demand for the residences there and pricing for these homes is expected to be at a premium to even Manhattan's most prestigious neighborhoods."

 

The historic launch of luxury residential living in Flatiron can be traced back to the late 1800's with the Stevens House, one of the earliest and best known apartment buildings in the district.  Initially, it was built for Paran Stevens, who was then one of the country's most successful hotel proprietors. In 1870, Stevens commissioned architect Richard Morris Hunt to build the property that would occupy the southwest corner of 27th Street between Fifth Avenue and Broadway. A close friend of the family, Hunt was also celebrated by colleagues as the "dean of American architecture," and best known as the chief concept designer of the base and pedestal for Frédéric-Auguste Bartholdi's Statue of Liberty.

 

The blueprint for the Stevens House was derived from the period's popular Parisian-style flats. It was envisioned to be an "eight-story brick building with a Nova Scotia freestone front, a mansarded slate roof, shops on the ground floor and apartments for 18 families," according to Alone Together: A History of New York's Early Apartments by Elizabeth Collins Cromley. Construction of the building was completed in 1872.

 

However, in that same year, the death of Stevens at age 69 and the economic panic of 1873 forced a remodeling of the luxury residence to a conversion that would later be known as the Victoria Hotel in 1879, and reportedly accommodate 500 guests. It appeared to some that the Stevens House "proved a prototypical, if ill-fated, experiment in the establishment of the luxury apartment house," according to Rise of the New York Skyscraper: 1865-1913 by Sarah Bradford Landau and Carl W. Condit. 

 

But for others, the property was viewed as a forefront into the future of urban apartment living. "The extraordinary height, steam heating, steam elevator, forced mechanical ventilation, gas ranges, and various other modern contrivances of daily life, made Stevens a technological landmark," stated author Richard Plunz in A History of Housing in New York City: Dwelling Type and Social Change in the American Metropolis.

 

"Apartment hotels such as the Stevens' House offered the domestic features of an apartment house, eliminating, if one wished, the kitchen in favor of a communal kitchen that would prepare meals, made to order, or provide cuisine from the house restaurant," wrote Miriam Berman in her book Madison Square: The Park and Its Celebrated Landmarks. "It replaced the concierge with a manager and offered the luxuries of a hotel without the stigma of risqué living. Prospective tenants were lured by the provision of many modern amenities, including artificial refrigeration and long-distance telephones. These were commercial conveniences not available in private dwellings at this time." 

 

And now, more than a century later since the reinvention of the Stevens House, the resurgence of residential units in the area continues continues in this vibrant and exciting community. "I love the Flatiron district for its existing diversity," declares Athanail, who also calls the district his home. "Being here, for me, always feels like I'm in the center of  'where it's at.' My friends always tease me because I hate to leave Flatiron. Whenever they want to go somewhere else to shop, or dine, or party, or relax, I always know a better place right here!"

This Weekmomath
Math Encounters: 
Harmony from Numbers - the Mathematical Structure of Musical Sound

On Wednesday, September 5, discover the hidden mathematics of musical sound with Dr. Parag Chordia, former Director of the Music Intelligence Lab at Georgia Tech and current Chief Scientist at Smule, where he develops intelligent music algorithms that power music creation apps used by over 50 million people worldwide. A special introduction will be made by National Public Radio's "Piano Puzzler" Bruce Adolphe, renowned composer and director of family concerts for the Chamber Music Society of Lincoln Center.

 

The presentation will begin promptly at 7 p.m. on the 14th floor of the Baruch College Conference Center, 55 Lexington Avenue (24th Street and Lexington). Light refreshments will be served at 6:30 p.m.

 

To register for the 7 p.m. presentation, click here. For more information, email mathencounters@momath.org, or call (212) 542-0566.

District Deals, Events, Walking Tours, Free Wi-Fi and more...more
District Deals
Check out special offers from Flatiron district businesses on the District Deals page.  From discounts on beauty services, restaurant and bar happy hours to free tax time consultations, the Deals page has it all. Click here.
Flatiron Events
Neighborhood events, including classes and workshops, museum and gallery exhibits, music and dance performances, community information sessions, and more, are posted on the BID's Events page and monthly Calendar.
Social Media
"Like" us on  Facebook and follow us on Twitter for regular and up-to-the-minute updates.
Free Walking Tours
From the site of Stanford White's infamous love nest to the story of America's first community Christmas tree, the Flatiron Partnership's free walking tours offer a unique perspective of a historic neighborhood.  Expert guides spin a spellbinding narrative filled with inside information about the area's more colorful figures and its architectural wonders like the MetLife Clock Tower, the Flatiron building, and the exquisite NYS Appellate Courthouse.

 

The tour meets every Sunday (rain or shine) at 11 a.m. 
at the southwest corner of Madison Square Park, 23rd Street and Broadway, in front of the William Seward statue.  For more information, click here.
Free Wi-Fi
Courtesy of the Flatiron Partnership and SkyPackets, free Wi-Fi access is available in the North and South Flatiron Public Plazas.
Flatiron 23rd Street Partnership
27 West 24th Street
Suite 800B
New York, NY 10010
T 212.741.2323
F 212.741.2324
 info@flatironbid.org